Role: Design Director & 3D Motion Director
Scope: Full creative direction for motion graphics and animations across the live event, coordinating with Amplify and a multi-disciplinary team
Challenge: Celebrate the global success of Money Heist with a high-profile live event that engaged millions of fans worldwide, while delivering compelling on-stage and broadcast visuals
Approach: Led the creative vision for all motion content, including stage visuals, on-screen animations, and interactive elements for the game show Le Plus Grand Fan. Collaborated closely with Amplify and the production team to ensure cohesive storytelling, brand consistency, and audience impact across multiple platforms. Oversaw asset creation and directed a small team of animators to execute high-quality deliverables under tight deadlines.
Outcome / Impact: The event achieved over 3 million live-stream views, featured surprise celebrity appearances (Ed Sheeran, Becky G, Park Hae-soo), and delivered a seamless, immersive fan experience that brought the Money Heist world to life across multiple formats.

Role: Lead Art Director
Scope: Took over art direction and design for the campaign, guiding it from concept development through to final delivery over the Christmas period
Challenge: Bring to life the inspiring journeys of five NBA players, staying true to the campaign’s visual style while delivering high-quality creative work under tight holiday deadlines
Approach: Led the creative vision across all design and art direction, refining concepts, managing workflow, and ensuring cohesive storytelling from start to finish. Collaborated closely with the production team to keep momentum during a challenging holiday period, maintaining both quality and strategic focus
Outcome / Impact: Successfully delivered a polished, engaging campaign that highlighted the players’ journeys and struggles, reinforcing Huge’s creative standards while demonstrating the ability to lead and deliver under pressure, even during peak holiday periods

Role: Associate Creative Director & Lead Animator
Scope: Full creative direction, concept development, storyboarding, and animation for a high-profile TV ident highlighting disability representation
Challenge: Champion authentic disability representation in advertising while staying true to Channel 4’s iconic ‘swiping box’ brand framework
Approach: Directed and animated the ident, leading the visual storytelling and supervising the execution of dynamic, detailed motion graphics using Cinema 4D. Developed a clear creative vision, guided the storyboard process, and ensured the final piece conveyed the campaign’s message with impact and clarity. Collaborated closely with Channel 4 and Bupa to align brand values with audience engagement.
Outcome / Impact: Delivered a bold, visually striking ident that resonated with audiences and reinforced the campaign’s message on disability representation, gaining recognition for both creativity and social impact.

Role: Associate Creative Director, Polar London
Scope: Led the creative direction for Lumon’s website redesign, collaborating with developers and technical specialists to enhance brand storytelling, usability, and accessibility
Challenge: Update and refine Lumon’s digital presence to reflect its brand identity while delivering a seamless, engaging experience for a diverse, global client base in a competitive market
Approach: As ACD at Polar London, I guided the visual and strategic direction, balancing strong storytelling with functional design. Oversaw the creative team and collaborated closely with technical specialists to ensure the site was both visually compelling and highly usable. Focused on aligning design decisions with business goals and client needs while maintaining brand consistency across all touchpoints
Outcome / Impact: Delivered a polished, intuitive website that strengthened Lumon’s digital presence, improved user experience and accessibility, and effectively communicated the brand’s professionalism and expertise in international payments and foreign exchange

Role: Animation Director & Creative Lead
Scope: Appointed as the lead animation director for Fjord’s Accenture Innovation Centre, overseeing interaction design, animation systems, and visual consistency across the experience
Challenge: Create a cohesive, high-end interactive environment that balanced innovation, usability, and visual storytelling across a complex, multi-screen installation
Approach: Acted as the go-to animation lead throughout production, pushing interaction design, animation transitions, graphic systems, and 3D background environments to elevate the overall experience. Worked closely with design and development leads during production in London, then travelled to Dublin for on-site installation, testing, and refinement to ensure everything performed seamlessly in the live environment
Outcome / Impact: Delivered a polished, immersive innovation space that showcased Accenture’s forward-thinking capabilities, underpinned by strong collaboration across design, development, and production teams. The project reinforced the value of animation-led storytelling within large-scale, interactive environments

Role: Creative Director & Lead Animator
Scope: Directed and animated large-scale digital display content for a high-profile CEO conference, including two dynamic videos: a looping arrival animation and a concept-driven explainer video
Challenge: Engage attendees from the moment they arrived while clearly communicating the conference’s key themes and objectives through immersive, visually compelling motion graphics
Approach: Developed the concept around brain synapses firing, linking the creative narrative to the Power Station’s identity as a hub of innovation. Directed the animation and visual storytelling, creating an immersive, flexible world to explore ideas while maintaining clarity of messaging. Oversaw production and collaborated with event stakeholders to ensure seamless integration with the live environment.
Outcome / Impact: Delivered highly engaging, conceptually driven content that captivated attendees, reinforced conference themes, and showcased innovative use of large-scale motion design for corporate storytelling.

Role: Design Director & Lead Animator
Scope: Led the creative development of digital shop front displays and a calming digital spa for EE’s flagship retail space, collaborating closely with the team at Your Studio
Challenge: Rethink the traditional retail experience by integrating immersive digital environments that engage customers while reflecting the EE brand
Approach: Directed the concept and animation of both the storefront displays and the digital spa, setting the creative vision and guiding execution across the team. Oversaw the development process to ensure both aesthetic quality and experiential functionality, balancing innovation with practical delivery in a high-profile commercial environment
Outcome / Impact: Delivered a seamless, immersive retail experience that elevated the flagship store environment, enhanced customer engagement, and set a new standard for digital innovation in retail technology

Role: Creative Director
Scope: Led creative direction for an online brand film aimed at a 16–35 audience, overseeing concept, narrative, and 3D production
Challenge: Create a bold, culturally relevant film that pushed back against trend-driven behaviour and the pressures of the iPhone generation, while still feeling authentic and engaging
Approach: Set the creative vision and narrative direction, shaping the tone and message of the film from the outset. Oversaw the 3D production process, ensuring visual execution aligned with the core idea, and guided key creative decisions around voiceover and music selection to reinforce the film’s emotional impact. Worked closely with the production team to maintain clarity and cohesion throughout
Outcome / Impact: Delivered a striking, resonant film that connected strongly with its target audience. The client loved the result and selected the film to open their product show in Germany, demonstrating both creative impact and commercial confidence

Role: Design Director & Lead Designer/Animator
Scope: Directed and executed creative for YouTube mastheads and product packaging, overseeing design, animation, and art direction
Challenge: Encourage mobile gamers to visit the Google Play Store and try new titles, creating engaging content that worked both digitally and physically for promotional products
Approach: Led the creative vision for the campaign, designing the packaging for thumb hats with attention to presentation and user experience, including foam inserts for display. Designed, animated, and art directed YouTube mastheads for each game, ensuring consistency across titles and maintaining a playful, on-brand tone. Collaborated closely with Google Play and internal teams to align creative execution with campaign objectives
Outcome / Impact: Delivered a cohesive, engaging campaign across digital and physical touchpoints that boosted visibility and audience interaction, showcasing the ability to combine strategy, design, and animation under a unified creative vision

A self-initiated project exploring the playful chaos of nature through the descent of a single leaf.

The concept sparked while on holiday, watching leaves unapologetically disrupt afternoon drinks and meals - plunging into glasses, landing on plates, and generally causing mild havoc. I found the contrast between their delicate form and their carefree impact amusing, which inspired me to bring the idea to life through animation.

The project became a creative sandbox for me to experiment with new techniques in 3D, animation, and motion design. The result is a charming and whimsical piece brought to life with the brilliant sound design by Box of Toys—a fantastic team to collaborate with.

Role: Creative Director & Lead Animator
Scope: Led the concept, design, and animation for a pixel-art style Instagram AR experience, collaborating closely with the Tommy Digital team
Challenge: Create an engaging and interactive AR experience that allowed users to control a central character through motion and facial expressions, while staying true to a nostalgic pixel-art aesthetic
Approach: Directed the creative vision from concept through execution, overseeing animation, interaction design, and user experience. Guided the team in crafting intuitive gameplay mechanics and playful visual storytelling, ensuring the app was both fun and visually authentic to the retro pixel style
Outcome / Impact: Delivered a highly interactive AR experience that delighted users, showcased innovative use of Instagram AR, and reinforced Tommy Digital’s reputation for playful, engaging digital experiences

Role: Creative Director & Motion Lead
Scope: Led the design and animation of all motion graphics elements across a series of product films, collaborating with HMX Media Production Studio
Challenge: Showcase the precision, detail, and advanced technology behind Lenovo devices in a way that felt premium, informative, and visually compelling
Approach: Directed the motion language for the films, designing and animating graphic elements that integrated seamlessly with high-end 3D renders. Oversaw title sequences and end cards to ensure consistency, clarity, and brand alignment across the series. Worked closely with HMX to align motion design with the overall visual narrative and product storytelling
Outcome / Impact: Delivered a polished, cohesive series of product films that elevated the perception of Lenovo’s craftsmanship and innovation, effectively communicating product value through refined motion-led storytelling

Role: Creative Director & Motion Lead
Scope: Led concept, design, and animation for a short-form matchday film produced in After Effects and Cinema 4D
Challenge: Create a playful animation that brought together rival fanbases, striking a balance between humour, cultural relevance, and visual impact ahead of a high-profile game
Approach: Set the creative idea and tone, shaping a light-hearted narrative that encouraged shared excitement over rivalry. Directed and executed the animation end-to-end within a tight production window, ensuring strong pacing and clarity
Outcome / Impact: Delivered a highly shareable animation within one week that resonated with football fans, achieving over 310,000 views and demonstrating the ability to create culturally relevant content with measurable audience reach

Role: Creative Director & Lead Animator
Scope: Directed, animated, and delivered 4 high-end videos within just over 2 weeks
Challenge: Produce multiple polished, frame-by-frame animations under an extremely tight deadline, balancing quality with speed
Approach: Led the creative process end-to-end, managing priorities, workflow, and execution while ensuring consistent visual quality across all four videos. Applied advanced animation techniques and strategic planning to make the most of the limited time, while collaborating with any supporting creatives to meet client expectations
Outcome / Impact: Successfully delivered all four videos to a high standard within the tight timeframe, demonstrating resilience, technical skill, and the ability to lead and deliver under pressure. The project strengthened expertise in frame-by-frame animation and workflow efficiency for high-demand environments

Role: Design Director, 3D Designer & Animation Lead
Scope: Led creative direction, 3D design, and animation for an interactive app experience designed for children and parents to explore together
Challenge: Create a playful, engaging digital world that encouraged parents to help develop their child’s cooking skills while remaining intuitive, safe, and fun for a family audience
Approach: Set the creative vision for the 3D world and character interactions, designing an accessible environment that blended storytelling with interactivity. Directed the animation and visual language to ensure clarity, warmth, and engagement, while balancing educational value with entertainment
Outcome / Impact: Delivered an immersive, family-friendly app experience that successfully encouraged shared learning and interaction, strengthening Rice Krispies’ connection with both parents and children through playful, purpose-driven design

Role: 3D Design Director & Art Director
Scope: Led the creative direction, visual design, and art direction for an online personalisation platform, collaborating with Kellogg’s internal animation team
Challenge: Create an engaging digital experience that allowed users to easily personalise and order engraved spoons, making the process playful, intuitive, and on-brand
Approach: Designed and art directed the overall look and feel of the platform using Cinema 4D and Photoshop, setting the visual system and creative framework. Worked closely with Kellogg’s animation team, providing clear direction to ensure character animations integrated seamlessly into the designed environment
Outcome / Impact: Delivered a distinctive, user-friendly personalisation platform that blended interactivity with strong brand storytelling, enhancing user engagement and bringing Kellogg’s characters and products to life in a memorable way

Role: Design Director & Motion Lead
Scope: Played a key role across the full lifecycle of the campaign, from initial pitch through to final TV commercial re-edits, leading UI animation and motion storytelling
Challenge: Clearly communicate the value of the CNN app on the Nokia Lumia device in a way that felt engaging, modern, and broadcast-ready
Approach: Took ownership of animating the device UI, supers, and video edits using supplied 3D files, shaping a clear narrative that guided viewers through the app’s features. Worked closely with the wider creative and production teams to refine the storytelling from pitch stage through to final delivery, ensuring clarity and consistency across all executions
Outcome / Impact: Delivered a polished launch campaign that effectively showcased the CNN app experience on Nokia Lumia devices, contributing to a successful product launch across broadcast channels